Emirates Integrated Telecommunications Company commercially rebranded as du in February 2007 and is one of the leading telecom operators in the United Arab Emirates (the other one being Etisalat). du offers fixed line, mobile telephony, internet and digital television services across the United Arab Emirates.The company had 4.5 million subscribers as of the end of March 2011. The company launched mobile telecommunication services in February 2007 across the UAE and it reported its 2008 full year results in February, revealing it had added 1.88 million mobile customers over the 12 months. Revenue of $1.08bn was 157% up on the previous year. Before the launch of services in 2006, shareholders offered 20% of their shares in an IPO. Emirates Bank and Emirates Financial services managed the share sale.