Job Summary: The Oncology Brand & Customer Manager will take responsibility of the marketing and promotional efforts supporting selected KEYTRUDA indications as well as other oncology in line brands, you will closely collaborate with the sales team and market access function to implement the Oncology Business Unit Strategy. Furthermore, you will work together with Medical team to provide critical customer insight and a coordinated approach to the implementation of promotional and non-promotional field based activities.
Key Duties and Responsibilities:
Accountable for the successful delivery of the marketing strategy and tactics to deliver performance across selected KEYTRUDA indications
Analyze local market and identify commercial opportunities; allocate resources and manage budgets
Develop strategies for major accounts; track, monitor progress and adjust activities accordingly
Lead alignment between different cross functional teams
Ensure cross functional team Plans (Sales, Medical, CDx, Market Access, Communication & Regulatory are in line with brand / franchise local strategic priorities
Understand and articulate the Customer Buying Process and execute Customer segmentation and targeting
Lead local customer teams for Brand and align around local brand / franchise Strategy
Implement Regional & Global Marketing Strategy for the Brand locally
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