Job Summary: The Brand Activation Specialist will provide support in the development and implementation of brand activation plans in Brand Leadership focusing on building and driving the business unit. Work closely with the BU and sales account to ensure all marketing initiatives are implemented with brand guidelines and maximum MWB leverage. Overall implement the strategy of the BU business by brand activation which covers all areas of retail, BTL (Below The Line) and digital.
Key Duties and Responsibilities:
Prepare the consolidations of integrated marketing strategies and plans for the market, based on overall regional brand direction and business unit’s objectives.
Brief interdisciplinary departments and agencies on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes BU’s and Trade Marketing team.
Maintain an in-depth knowledge of the business and sales trends affecting the market including understanding of key cities, doors, products (intro dates, orders, availability) and programs to assist in identifying future opportunities.
Contribute to the development of the in-store and activation strategy to identify and exploit brand presence.
Provide clear strategic marketing feedback in time to impact campaign development.
Analyse information using a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through, etc.
Implement Mono-brand consumer activations and make sure that they are implemented across the country, according to the business targets
Ensure alignment and integration of communication/marketing concepts and initiatives with product assortment and launch calendar.
Execute the business unit’s Marketing Working Budget (MWB) (depending on Category) Ensure efficiencies internally and externally.
Qualifications, Skills and Experience:
The applicant must hold a BA in marketing advertising or related field required.
At least four to six years of brand and/or retail marketing / digital marketing experience within a sporting goods, fashion or consumer goods company or equivalent account management experience at an (advertising) agency.
Equivalent combination of education and experience required in lieu of a degree.
Fluent in English and preferable to also communicate Arabic or Farsi
Ability to develop and support innovative strategies, in order to support the local market.
Broad understanding of how all facets of the marketing mix can affect consumer motivation, product needs and the retail experience.
A thorough understanding of the market and trends.
Strong project management and planning skills
Strong communication skills.
Experience in digital/omni channel marketing
Strong analytical skills and attention to detail.
Good skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
Ability to travel in the countries
IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
Adidas AG was founded in 1949 and is a German multinational corporation, headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), 8.33% of Bayern Munich and Runtastic, an Austrian fitness technology company.