Job Summary: The Buyer will act as the product and Middle East & India store expert – increasing conversion & driving productivity ensuring the right product at the right place at the right time. This individual will partner cross functionally to drive and achieve mainline & outlet financial targets, accumulate widespread local customer intelligence and anticipate new trends in Middle East & India to later use these to craft and influence regional product assortments.
Key Duties and Responsibilities:
Influence category product assortment & flow by providing Middle East & India local and tourist customer product feedback to Central buying and summarise these into hindsight ahead of seasonal design brief.
Conduct regular and in depth competitor analysis, sharing findings with wider EMEIA buying and Central buying teams and identifying new commercial product opportunities & trends.
Produce seasonal Middle East & India sales analysis to determine seasonal strategy and ranging and ranking decisions during market buy selection.
Partner with Merchandising Manager and EMEIA buying team during market buy selection to define and rank local assortment based on regional needs (local customer, tourist penetration, climate and store productivity profile) while protecting EMEIA regional strategies.
Provide recommendation to EMEIA Planning team for quantifying local volume key drivers and work with Allocation to define initial launch units.
Prepare and present market sign off material to regional partners and stakeholders.
Review market selection prior to floorset launch and reflect any changes in store layout or customer profile.
Co-drive with VM team the execution of VM standards in stores & co-operate on Middle East & India regional alternatives to maximise trade opportunities.
Prepare and analyse weekly, monthly, quarterly and annual sales reports, collaborating with District Managers and visiting stores for qualitative product feedback.
React to in season trade – proposing top up’s or early de-list, monitoring stock management with Allocations and defining Retail/ VM actions to drive trade in underperforming product categories.
Anticipate and maximise trade around key calendar events of Eid al Fitr, Eid al Adha and others.
Work closely with Retail team cascading product knowledge and priorities to stores to best serve the customer and execute local strategy.
Work effectively as a member of the cross-functional department (buying, Planning, Allocation, VM, Retail).
Spend time in both home and regional markets observing consumer landscape and street trends as well as undertaking cultural activities including exhibitions.
Qualifications, Skills and Experience:
The applicant should have three to five years of Merchandising / Buying experience
In-depth knowledge of luxury fashion industry, trends & competitor landscape
Commercial Retail mindset
Advanced working knowledge of Excel
Strong attention to detail and analytical mind-set
Ability to multi-task, prioritise and meet deadlines under pressure
Middle East & India market knowledge and experience preferred
Burberry was founded in 1856 and remains quintessentially British, with outerwear at its core. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations.