Job Summary: The Senior Analyst will be responsible for delivering marketing consulting capabilities for the advisory firm customer verticals: financial institutions, governments, retailers and e-commerce. The successful candidate is expected to support the Middle East Africa business based in Dubai.
Key Duties and Responsibilities:
To support the Managed Services (Marketing), Advisors to pitch for new business opportunities as well as manage a few key banks/issuers and partners to provide marketing consultancy as well as to deliver marketing solutions and executions of superior standard in a timely and efficient manner.
He/she should be able to lead, influence drive and deliver the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
Customer acquisition strategies – initiate ideas and implement marketing initiatives with external agencies, banks and/or partners to design and execute marketing initiatives and programs
New product launches and card conversions – experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.
Digital marketing – experienced and well-versed in end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies. Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results
Analytics & portfolio management - leveraging, interpreting and analyzing data and insights to plan and implement marketing initiatives. This includes customer
Retention and loyalty marketing strategies
Marketing Consultancy – review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines. He/she should be able to leverage media insights and trends as well as consumer insights to design effective results-driven marketing and communication strategies.
Media planning, channels management and deployment - Media management as well as ATL & BTL planning and implementation. Well-versed in digital, fully-integrated omni-channels planning, development and implementation
Stakeholders management – strong interpersonal skills to liaise and co-ordinate with agencies, Mastercard stakeholders, issuers and partners
Strategic planning & implementation - ability to strategize, ideate, plan and execute digital marketing strategies and campaigns as well as tracking and measuring results
Marketing support and administration - support and co-ordinate with internal and external parties to process payments and to ensure timely submission for financials through Mastercard’s core systems
Qualifications, Skills and Experience:
Must have at least 6-7 years of related experience at a large financial institution
Digital marketing knowledge and experience is a must
Experienced in managing creative and media agencies
Superb presentation skills
Ability to critique media plan and review creative work strategically
Credit/Debit cards experience preferred
Strong P&L management
Ability to implement and execute integrated marketing initiatives end to end – these include direct marketing, digital, above and below the line activities
Exceptional stakeholder management skills across disciplines and seniority levels.
Ability to work effectively well in a team and independently
Well-versed in marketing and core banking processes
Consultancy experience is a plus
Comfortable to travel when the need arises occasionally
Other language knowledge is important as Arabic and French
Well versed with the payments market and media scene in Middle East Africa. This includes on and offline channels so he/she is able to work with Mastercard and stakeholders to implement highly successful integrated, digital, ATL and BTL marketing campaigns
Well versed in managing marketing and creative development processes end to end.
Strong digital and social media knowledge and has managed major campaigns end-to-end. These should include: acquisition, contactless, spend, loyalty and brand initiatives,
Ability to support and complement client’s various processes and overall marketing processes end to end
Strong ability to manage multiple time sensitive projects across multiple disciplines at one go and is competent in managing projects of scale with multiple deliverables
Highly analytical and results oriented; with adept ability to interpret internal and external data and insights to provide effective marketing recommendations and follow through the projects with immaculate and timely and hands-on execution
Strong interpersonal communication and presentation skills with stakeholders of different seniority
Expert in digital and offline marketing strategies and programs and these include understanding analytics and data, design and implement roadmaps and programs with the most impactful results
Ability to adapt and is able to perform efficiently against tight timelines and is equally efficient in ambiguous situations and projects
Autonomous and willing to travel 80% of the time across MENA when needed
Mastercard Incorporated is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of St. Louis, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "Mastercard" brand debit and credit cards to make purchases.