Job Summary: The Data Analytics Manager – Farfetch will be responsible for leading our efforts to grow Farfetch business presence in the Middle East. This role is responsible for analysing website performance, customer shopping behavior, and digital marketing campaigns. The position requires a highly numerate person who is excited to work with big data, interpreting the numbers and translating them into actionable items. You will work directly with the digital marketing team, reporting to the GM, to execute analysis and develop recommendations for marketing strategies based on commercial objectives. You will implement creative, cost-efficient campaigns to ultimately drive traffic and conversions. The incumbent is responsible for both strategy and execution, this role is ideal for anyone who is highly self-motivated and passionate about data analysis, insights and customer behavior.
Key Duties and Responsibilities:
Take vast amounts of data in raw formats and translate into a digestible understanding for product owners and business managers to use for actionable strategies.
Work with website analytical tools such as Google Analytics and others as necessary.
Ensure the accuracy of data and reports to ensure the highest quality of standards.
Work with development team to scope out and implement new reports and tools.
Support the retention manager and wider digital marketing team on scoping and executing pieces of analysis and reporting.
Additional work will include providing insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site and pathing information to make recommendations for improvement.
Provide analysis around (but not limited to) online marketing channels, customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.
Work with the regional leadership team to build and implement regional strategy.
Qualifications, Skills and Experience:
The applicant should have significant exposure and experience for this role.
Chalhoub Group is the leading partner for luxury across the Middle East and an expert in retail, distribution and communication. With a growing workforce of more than 12,000 people, and a network of over 650 retail stores, the Group's success is attributed to its highly skilled and dedicated teams.